Future of Data Hackathon
Hackathon Branding Development
The Future of Data Hackathon was a two-week virtual and in-person hackathon hosted alongside MidwestCon, with over 700 participants from across the country. It presented coding challenges with the intent to build a better, more equitable future of data, and focused on emerging technologies, most notably AI, blockchain, and data visualization.
Logo Creation
The final Future of Data logo includes a depiction of a data tree, which is integral to data development, but also reflects the tracks and challenges presented by the hackathon. These challenges were organized into categories labelled as roots, branches, and leaves.
Branding Guide
Marketing Material
Webpage
Created in Figma, this mockup was sent to web developers who coded the actual webpage.
MidwestCon Conference
MidwestCon Conference Development
MidwestCon is an annual tech conference highlighting new and innovative ideas used in its three pillars: design, policy, and social impact. It brings together champions of technology across the midwest, featuring a diverse range of panels, workshops, and demonstrations. MidwestCon 2024 was held September 4–6 at the 1819 Innovation Hub in Cincinnati. This project includes marketing materials made for an already established brand.
Digital Marketing Material
Nametags
MidwestCon organizers wanted to lean more into the "midwest" aspect of the conference, thus the addition of the Cincinnati skyline.
Banners & Wayfinding
Schedule & Pamphlet
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